The theory behind why bass and other fish continue to hit soft plastic baits is many faceted. Here’s an in depth look at the pluses of plastic:</P> <OL> <LI>Many plastic baits come in slim shapes making them look easy to swallow, a plus for the fish. 2. Soft baits can be presented and retrieved with a natural swimming motion, a top factor in getting the fish to fall for the fake.</LI> <LI>With multiple colors you can match the conditions with a choice that ranges from subtle for ultra-clear water to vibrant for muddy water conditions.</LI> <LI>“Silence is golden”. In the underwater world sound is viewed by many as an attractant but in fact can be detrimental. Sound travels through water five times faster than through air. For fish that have received a lot of fishing pressure or spooky fish noise could send them scurrying off to deep water or heavy cover.</LI> <LI>At the very top of the list is the secret success of soft plastic, RANDOM ACTION. Bass and most other fish as wild creatures can become conditioned to avoid negative experiences. Getting hooked and flopped into any watercraft would qualify as a negative experience to a big old bass. While fishing public waters my guess would be that a five-pound bass had probably been caught or at least hooked several times. Lures with mechanical action, while they do catch their fair share of fish can become more easily identifiable to the fish. (My opinion) Spinnerbaits, crankbaits and others inherently have “mechanical action”, soft plastics are dependent on the angler to supply the speed and action which supplies the random action. Therefore, fish never get wise to them