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As the new Southeast rep. Spencer will drive overall day-to-day sales activities and develop new opportunities to grow Jackson’s presence at a time when Jackson Kayak is poised for growth in this growing paddle sports region.

For immediate release:  Sparta, TN – February 5, 2022
Jackson Kayak has named Spencer Cooke of Effort Inc. as their Southeastern Sales Representative effective February 1st, 2022.  Reporting to Peter Hausin, Spencer will take over all our current Southeast clientele, improving communications and strengthening Jackson’s relationships from Virginia down to the Florida Keys.  Spencer will be assuming management of Jackson’s current client base in the region and will aim to grow that marketplace for Jackson through his vast experience and connections.


“Spencer comes to Jackson with years of direct connections with our existing dealer base in this important region”, states Jackson’s CEO, Peter Hausin.  “Many of our top dealers not only know Spencer through his rep activity in the region but respect him at a very high level.  His experience and deep rooted connection as a kayak and outdoors enthusiast is a perfect cultural and business fit for Jackson Kayak .”


“Effort, Inc is thrilled to be aligned with Jackson Kayak.” Spencer Cooke confirms. “We are all about adventure and exploration in and around the water and Jackson couldn’t be a better fit in that regard.  We are sales reps who really do use the products we sell, and our goal is to share what we experience and inspire others.  I like that Jackson is an independently owned company, clear about its identity and committed to being a premium brand for outdoor enthusiasts.  This is a common theme in brands we like to represent and businesses we like to learn and grow with.  Most importantly, doing business with Jackson Kayak gives us an opportunity to strengthen relationships with a network of independent, specialty retailers, many of whom we have worked with for decades”.


About Spencer Cooke / Effort Inc.
Spencer has been a long-time outdoors sports enthusiast and representative.  His passion for sports of all kinds began in Ashville North Carolina, a hot bed for adventure sports of all kinds.  By 1996 Spencer began Effort Inc. ( taking his love of the outdoors into his professional life with a combination of action sports photography and representing a growing list of iconic brands.  With the mix of content creation and relationship management working with professionals across the industry, Spencer and Effort Inc. has risen to levels of great respect at all levels of the paddling world.  Effort Inc. includes Spencer as well as paddling icon Andrew Holcomb, and currently represents such paddle sports brands as Accent & Cannon Paddles, Astral Footwear and PFDs, Badfish SUP, Immersion Research, Recover Brands, Rumpl.

Cooke’s role as an influencer also has a home at, a website that demonstrates Spencer’s passion shared at levels Jackson appreciates.


About Jackson Kayak
Jackson Kayak was founded in 2004 and currently resides in Sparta, Tennessee with over 150 employees.  Jackson Kayak immediately became a leading Whitewater brand then quickly evolved into the recreational and fishing kayak sectors. Jackson has since expanded their high-end kayak product line to include accessories including Orion Coolers and Kennels.  These initiatives have Jackson Kayak reaching more and more outdoors enthusiasts world-wide.   Jackson Kayak remains a family owned and operated company today and continues to be a Made in USA manufacturer supporting the local economy in Tennessee.



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